The financial landscape changes rapidly and blockchain technology opens up new possibilities for financial potential. To enable the public to engage, it was essential to clearly depict the essence and dynamics of these new markets.
We set out to clearly show the features and possibilities of xBacked. We chose a cool blue and purple palette to mirror the brand identity as well as the ideas of stability and trust.
Concepts were kept simple and well-defined, transmitted through meaningful, to-the-point animation.
Making abstract and complex concepts understandable and attractive to the viewer.
A crystal clear explainer video that guides the viewer with no effort through the basic concepts, making xBacked effortless to understand. The result breaks down the concepts into easy-to-follow chunks.
On this project, we had to cut entire scenes to keep the story focused and simple. This enabled us to create a clear video that highlighted the key narrative while minimizing distractions.
Executive Producer: Demetri Conias, Tomas Ryan
Creative Direction: Caleb Hutchinson
Project Management: Zubair Khatry
Script: Jacob Wala, André Liyanage-Denney
Art Direction/Design: Fernando Calvi
Animation: Francisco Castro, Fernando Calvi
Sound Design: Juan Moreno