These are the questions we answered with our video. Created from the point of view of overloaded marketing staff, our concept walked potential clients through a three-step process designed to educate Creative Way’s target audience.
The graphics articulated the day-to-day marketing tasks that can be delegated, from strategy to branding to design to delivery, and the benefits of doing so, and the script and voice over married with the graphics to support the visual narrative.
Distilling the value proposition of the company to ensure this was captured in enticing visuals, and persuasive text.
As part of Creative Way’s rebrand, the video demonstrates how marketing and design work can easily be outsourced for businesses that may be overwhelmed with these tasks. The short, punchy video integrated seamlessly with the company’s website and socials for the relaunch campaign.