McAfee NS9500

How does next-gen datacenters work?

Winvited to collaborate on the creation of a promotional piece for the new McAfee's NS9500.
The central idea of the video is to portray product features and key benefits.
To address storytelling with the brand tone of a tech product we choose to use dramatic and technological metaphors such as streams of data, ripples, compression/expansion, light/dark schemes, among other narrative mechanisms.

Challenges

Portray the client's branding and promotional vision through motion design.

Outcome

An explainer video focused on client's style and vision.

Scope

  • Concept
  • Styleframes
  • Storyboards
  • Animation

Narrative Mechanisms

We developed an extensive library of on-brand graphic elements to unfold the narrative needs. Also, we worked a lot with graphic schemes to represent the script concept ideas visually.

Styleframes

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Animation Bits

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The NS9500 was portrayed as a red dot that drives the narrative.
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Information stream increments and product bandwidth expands
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A bottleneck of data stream
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Everything goes dark when you can't identify a threat
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The McAfee NS-series family

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